Paul Arden

Paul Arden (1940 – 2008) was a creative director for Saatchi & Saatchi at the height of their advertising might. He was renowned for his creative genius, having worked on numerous successful campaigns for major brands. Arden is also known for his inspirational books on advertising and motivation, including 'It's Not How Good You Are, It's How Good You Want to Be' and 'Whatever You Think, Think the Opposite.'

Books

This list of books are ONLY the books that have been ranked on the lists that are aggregated on this site. This is not a comprehensive list of all books by this author.

  1. 1. It's Not How Good You Are, Its How Good You Want To Be

    Cover of 'It's Not How Good You Are, Its How Good You Want To Be' by Paul Arden

    This motivational guide offers a unique insight into the world of advertising and the mind of a creative genius. It challenges conventional wisdom with a plethora of pithy, often paradoxical advice, aiming to inspire readers to break the rules, think differently, and embrace failure as a necessary step towards success. The book is filled with bold typography, distinctive illustrations, and anecdotes from the author's own illustrious career, making it a compact but impactful read for anyone looking to excel in their professional life or personal endeavors by realizing that ambition and passion can be more critical than talent.