The Medium Is The Massage by Marshall McLuhan

"The Medium Is The Massage" explores how media, more than the content it carries, influences and shapes human perception and society. The book argues that each medium, independent of content, creates a new environment that alters our sensory balance and social dynamics. It emphasizes that the medium through which we receive information—be it print, television, or radio—plays a crucial role in shaping our experiences and understanding of the world. The work is a seminal exploration of media theory, famously coining the phrase "the medium is the message," to highlight the profound impact of the medium itself over the content delivered through it.

The 3280th greatest book of all time

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Total Points: 114

Since this book was first published in 1967, there is a penalty of 0%. The age adjusted score is 114.0.

This is to prevent newer books from reaching super high on the ranked list of the greatest books of all time. The greatest books should also stand the test of time.