Peyton Place is a 1956 novel by Grace Metalious. The novel describes how three women are forced to come to terms with their identity, both as women and as sexual beings, in a small, conservative, gossipy New England town, with recurring themes of hypocrisy, social inequities and class privilege in a tale that includes incest, abortion, adultery, lust and murder. It sold 60,000 copies within the first ten days of its release and remained on the New York Times best seller list for 59 weeks. The novel spawned a franchise that would run through four decades. Twentieth Century-Fox adapted it as a motion picture in 1957, and Metalious wrote a follow-up novel that was published in 1959, called Return to Peyton Place, which was also filmed in 1961 using the same title. The original 1956 novel was adapted again in 1964, in what became a wildly successful prime time television series for 20th Century Fox Television that ran until 1969, and the term "Peyton Place" – an allusion to any small town or group that holds scandalous secrets – entered into the American lexicon.An NBC daytime soap opera, titled Return to Peyton Place, ran from 1972 to 1974, and the franchise was rounded out with two made-for-television movies, which aired in 1977 and 1985.