It's Not How Good You Are, Its How Good You Want To Be by Paul Arden

This motivational guide offers a unique insight into the world of advertising and the mind of a creative genius. It challenges conventional wisdom with a plethora of pithy, often paradoxical advice, aiming to inspire readers to break the rules, think differently, and embrace failure as a necessary step towards success. The book is filled with bold typography, distinctive illustrations, and anecdotes from the author's own illustrious career, making it a compact but impactful read for anyone looking to excel in their professional life or personal endeavors by realizing that ambition and passion can be more critical than talent.

The 5636th greatest book of all time

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Total Points: 133

Since this book was first published in 2003, there is a penalty of 46.4%. The age adjusted score is 71.29.

This is to prevent newer books from reaching super high on the ranked list of the greatest books of all time. The greatest books should also stand the test of time.