The novel follows Cayce Pollard, a marketing consultant with an intuitive sensitivity to corporate symbols, as she embarks on a global quest to find the creator of mysterious video clips that have garnered a cult following on the internet. Her journey takes her from London to Tokyo and then to Russia, navigating the intersecting worlds of advertising, technology, and espionage. As she delves deeper into the origin of the footage, she encounters various characters with their own vested interests, and her ability to discern patterns becomes crucial in solving the puzzle. The narrative explores themes of globalization, identity, and the impact of technology on society.

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